At Be Weird, building a wellness brand goes beyond creating products—it’s about creating meaning in everyday work. Life at Be Weird is shaped by intention, creativity, and a shared belief that progress feels better when it’s purposeful.

From how ideas are discussed to how balance is respected, Be Weird stands for doing things differently—without losing focus on growth, impact, and people.

A Purpose-Driven Way of Working

Purpose is at the heart of everything at Be Weird. Each role, project, and decision is guided by a simple question: Does this add real value to people’s everyday wellness?

This sense of purpose helps the team stay aligned, motivated, and connected to the bigger picture—whether it’s developing a magnesium body lotion, improving customer experience, or refining brand communication.

Everyday Progress Over Perfection

At Be Weird, progress matters more than perfection. The team believes in taking consistent, thoughtful steps forward rather than waiting for flawless outcomes.

• Ideas are tested, learned from, and improved
  

• Feedback is open, respectful, and constructive
  

• Growth is measured in learning as much as results
  

This mindset keeps work dynamic, flexible, and focused on continuous improvement—both individually and as a brand.

Creativity Meets Responsibility

Being “weird” at Be Weird means thinking creatively—but always with responsibility. Innovation is encouraged, but it’s rooted in research, honesty, and long-term wellness impact.

Whether it’s product formulation, content creation, or customer engagement, creativity is balanced with accountability. Every idea has space to grow, and every team member has ownership over their work.

Balance Is Practiced, Not Preached

As a wellness-focused brand, Be Weird understands that balance starts internally. The team values realistic schedules, mental clarity, and respecting personal energy—because healthy work rhythms lead to better outcomes.

Workdays are designed to support:

• Focus without burnout
  

• Collaboration without pressure
  

• Productivity without compromising well-being
  

This balance reflects directly in the brand’s products and messaging—authentic, thoughtful, and people-first.

Growing Together as a Brand and Team

Life at Be Weird is about growing together. Wins are shared, challenges are discussed openly, and learning is collective. There’s a strong sense of trust that allows individuals to show up as they are—curious, driven, and human.

This shared journey helps Be Weird evolve not just as a business, but as a brand that truly understands everyday wellness from the inside out.

Why Life at Be Weird Feels Different

What sets Be Weird apart is not just what the team does—but how they do it. With purpose guiding progress, creativity grounded in responsibility, and balance built into daily work, Be Weird creates an environment where people and ideas can genuinely thrive.

Because when the people behind a wellness brand feel well, the impact naturally follows.