To make everyday wellness effortless by creating natural, effective solutions that help people feel their best—every day.

To inspire healthier lives worldwide by becoming a global wellness brand that delivers authentic solutions across skincare, nutrition, pain relief, Ayurveda fit foods & much more

1. Thoughtfully Crafted, Not Trend-Driven

Our products aren’t created to follow fads. Every formula is carefully developed with intention—focused on real results, everyday comfort, and long-term well-being.

2. Founder-Led & Personally Curated

Be Weird is built with heart. Each product is personally curated and overseen by the founders, ensuring it meets our standards of quality, safety, and effectiveness before it reaches you.

3. Wellness with Responsibility

Sustainability is at the core of everything we do. From responsibly sourced ingredients to conscious packaging choices, we strive to care for both people and the planet

1.Authenticity

We stay true to our purpose—creating honest, thoughtfully formulated wellness solutions that genuinely support everyday well-being.

2.Quality

We are committed to delivering safe, effective, and premium products that meet the highest standards of care and performance.

3.Mindful Impact

Every decision we make is guided by care for the environment and long-term well-being.